Presentation Strategy + Design

Make the decision easier to say yes to.

PresDeck helps founders and B2B teams turn complex ideas, evidence and ambition into investor, sales and board presentations that skeptical audiences can understand, trust and act on.

Founder-led · Top Rated Plus on Upwork · 45 projects · PowerPoint, Google Slides, Keynote & Figma

Horizon Senior Care — franchise pitch, cover slide
01 · Investor
Recommendation

The one decision this deck is built to win.

Decision marker
Concept exploration — go-to-market strategy slide
Market map
Concept exploration — executive summary slide
Exec summary
Verified evidence

Every claim traced to a source the room can trust.

Strategy slide with growth projection chart
Evidence · chart
StudioFounder-led · no junior handoff
UpworkTop Rated Plus · 45 projects
Delivery895+ client hours
★★★★★5.0 on recent projects
The problem / 01

Most decks fail before design becomes the problem.

The slides may look polished, but the audience still has to work too hard: the argument arrives late, the evidence feels disconnected and the recommendation is easy to postpone. We fix the logic first, then make every slide carry it.

01 — Argument
Weak headlineOur platform has many powerful features.Precise headlineTeams cut reporting time 60% in the first month.

The argument is buried. Important evidence competes with background, features and internal language.

02 — Audience

The story is not built for this audience. Investors, buyers and boards each evaluate a different risk.

03 — Design

The design decorates instead of clarifies. Polish without hierarchy makes a weak case look expensive, not convincing.

Services / 02

One studio for the moments that move a business.

Every engagement earns the slide before it gets designed — audience, decision and evidence come first.

The method / 03

The PresDeck Decision Narrative

Five stages, in this order — because logic before layout is what prevents the three problems above. See the full approach →

01

Decision

What must the audience understand, believe and do?

02

Evidence

Which facts reduce the risks that could block that action?

03

Narrative

In what order should the argument unfold?

04

Design

What visual hierarchy makes the logic effortless to follow?

05

Delivery

Can the deck work in the room, on screen and when forwarded without you?

Selected work / 04

Work measured by what happened next.

Verified client work

Horizon Senior Care — franchise approval presentation.

A credible market and financial case, built for a skeptical franchise board — restructured narrative first, then a clean editorial slide system around the decision in the room.

Audience
Franchise board
Decision
Approve the location
Intervention
Narrative + financial reframe
Timeline
14 days, brief to delivery
OutcomeDelivered as the board-meeting presentation.
Read the case study →

Outcome stated as delivered scope. PresDeck improves communication and decision readiness; commercial outcomes depend on many factors.

Horizon Senior Care franchise pitch deck cover slide

Concept explorations

Self-initiated design studies — not client engagements. Shown to demonstrate narrative and visual range.
Netflix Originals 2026 — concept exploration
Concept
Content strategy narrative
WHOOP — concept exploration
Concept
Product vision system
PlantFuel — concept marketing strategy
Concept
Go-to-market story
Regional focus — concept exploration
Concept
Numbered decision flow
Client reviews / 05

What clients say about PresDeck.

Verified reviews from completed engagements. Every project rated 5.0.

★★★★★

“Probably the only studio I've worked with that was masterful at both the creative and the storytelling and synthesis of information. We created a new Series A deck in just a few weeks — one of the best decks I have ever seen.”

Seed / Series A pitch deckFeb 2026
★★★★★

“Working with PresDeck was awesome. Open, clear communication and a solution-oriented approach — the work speaks for itself. Nothing short of exceptional.”

Application deckJul 2026
★★★★★

“A great eye for design. They took our branding and gave it a cleaner, more minimalist update. Everyone loves the results.”

Brand-aligned deck refreshOct 2025
★★★★★

“Fast to respond, quality was high and feedback was implemented well. Recommend PresDeck for your projects.”

Company presentation templateMay 2026
★★★★★

“Updated our deck to align with new branding — visually appealing, and always eager to improve the work and reach out for feedback.”

Sales deck rebrandOct 2025
Editorial portraitOleg Khmelnitsky
The studio / 06

Senior thinking stays in the room.

PresDeck is led by Oleg Khmelnitsky, a creative strategist and presentation designer. You work directly with the person shaping the narrative — not through an account layer that hands the brief to a junior team.

45
Completed Upwork projects
895+
Client hours
Top Rated Plus
Upwork standing
Direct
Founder access · no handoff
More about the studio →
Pricing / 07

Clear starting points. A scoped proposal before work begins.

The difference between engagements is the level of strategic involvement — from polishing approved content to owning the full decision system.

Diagnosis
Deck Diagnostic
from $350

Annotated review, narrative scorecard, prioritized fixes.

Content supplied
Visual Redesign
from $1,500

You provide approved copy; we design the system.

Narrative architecture
Narrative + Design
from $3,500

Structure, content editing and full deck design.

Research & evidence
Sales / Board Systems
from $5,000

Workshop, message hierarchy, modular deck, data viz.

Full decision system
Ongoing Partner
from $4,500/mo

Defined capacity, priority queue, monthly review.

Final scope depends on content readiness, research, slide complexity, timeline and number of stakeholders. The Deck Diagnostic fee is credited toward a larger engagement within 14 days. See full pricing → · Last reviewed July 2026.

Questions / 08

Before you book, the honest answers.

How much does a presentation design project cost?+

A Deck Diagnostic starts from $350, Visual Redesign from $1,500, Investor Narrative + Deck from $3,500, sales and board systems from $5,000, and retainers from $4,500/month. Final scope depends on content readiness, research, slide complexity and stakeholders. You receive a fixed-fee proposal before any work begins.

Can you improve the story as well as the visuals?+

Yes. Most engagements start with the argument, not the slides. We define the decision, order the evidence and write or refine headlines and key copy, then design a visual system that carries that logic. Redesign-only projects assume you supply approved content.

Do you guarantee fundraising or sales outcomes?+

No. PresDeck improves communication and decision readiness; investment and commercial outcomes depend on many factors beyond a deck. We do not provide fundraising, investment or legal advice.

How long does a project take?+

A Visual Redesign runs 5–7 business days; an Investor Narrative + Deck 10–15 business days; sales and board systems vary with scope. Rush timelines are possible for a 30–50% fee. We agree the schedule and milestones before starting.

Do you work in PowerPoint and Google Slides?+

Yes. We deliver fully editable source files in PowerPoint, Google Slides, Keynote or Figma, built on a consistent system so your team can update slides without breaking the design.

Can you sign an NDA?+

Yes. We routinely work under NDA and handle confidential financials, roadmaps and board material. Confidential and white-label engagements are never shown publicly without written permission.

Do you work with an existing brand system?+

Yes. If you have brand guidelines, fonts and colors, we design within them and extend them for presentation use. If you do not, we establish a lightweight, reusable slide system as part of the work.

What do you need from us to start?+

Your current material or outline, the audience, the decision the deck must support and the deadline. From there we confirm scope, timeline and a fixed fee, then begin with the narrative before any slide is designed.

Let's talk

Have a high-stakes deck and a date on the calendar?

Send the current material, audience and deadline. We'll tell you where the argument is strong, where it loses clarity and whether PresDeck is the right fit.

Start a project2-min form · reply in 1 business day
Start a project