A five-stage method that fixes the argument before it touches design. It exists because most decks fail on logic, audience fit and hierarchy — not decoration. This is the order that prevents all three.
What must the audience understand, believe and do?
Which facts reduce the risks that could block that action?
In what order should the argument unfold?
What visual hierarchy makes the logic effortless to follow?
Can the deck work live, on screen and when forwarded without you?
Design is stage four for a reason. When the decision, evidence and narrative are right, the design has something worth carrying — and skeptical audiences feel it.